Four simple tricks of high-converting websites for coaches

Phil Weyland
3 min readMay 26, 2021

You are ready to bring your big coaching ideas and your coaching business online? Great!

Now the question is:

What do you want your coaching website to do for you?

Sell your coaching services?

Be a library of self-help articles?

Build trust or all of the above?

You have some ideas in your head but it is difficult to get them on paper because you are not sure how to structure the website’s natural flow and how your visitors navigate through the information.

A website for coaches should be simple, easy to navigate and straight to the point.

It sounds simple but there is an art to keeping coaches website concise.

Here is what should happen:

1. Your visitors will land on your coaching website’s home page and within three seconds will be hooked to your mission statement to get them to scroll down.

2. They then read about you and why they should work and trust you.

3. Thirdly, your offering should entice them to click on it to read more about your flagship coaching package and your other side-packages.

4. After reading through the details of the various coaching packages, they will be able to either buy or schedule a discovery call with you to find out more.

That sounds simple, right?

But how do you drill down into each one of these steps to get your visitors to continue to the next stage?

By working on elegantly crafted headers, sub-headers, short descriptions and call-to-actions.

And also by making sure that these call-to-action buttons are spread over your webpages to get your visitors to click on the buttons when inspiration strikes.

I have seen many of my customers try to do that from scratch and give up many times. Building a website for coaches from a blank canvas can be tricky.

This is why I have created the Ultimate Website Flowchart.

It’s a three step process that helps you focus on what your customers want to get out of your coaching website.

By following this process you’ll be starting from your home page all the way down to the product sales page.

You’ll have all the content ready to be copied and pasted into a coaching website template.

The coaches website flowchart will help you stay focused on the message you want to deliver and avoid being distracted by the aesthetics of the site.

It is a step-by-step exercise that delivers the foundation of your coaching website content.

In about 30 minutes of super-focused work, you’ll have everything ready to switch your online sales machine!

The beauty with this exercise is that we even have coaching website templates that are adapted to this particular flowchart.

Once you’ve done the exercise we have a tried and tested coaching website template that you just dump the content into and off you go!

These templates have been tested over many years and are proven to convert visitors into coaching and consulting clients.

This means it will save you a ton of time and grief but more importantly will get you attracting many more clients immediately.

Try it for yourself.

Be Heroic

Phil

Originally published at https://heroicnow.com.

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Phil Weyland
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Phil is a forty-something tech entrepreneur and investor with two young boys in tow. My current mission is to help coaches and consultants get online fast